digital engagement, comedy and sexual health

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This is a project that began late in 2015. It is funded by the Australian Research Council and TRUE, previously Family Planning Queensland.

This project will develop digital methods to evaluate the efficacy of using comedy to reach young men with information about healthy sexual development. Rates of Sexually Transmitted Infections are rising among young people aged 16-29 in Australia and research shows that young men are poorly served with information about healthy sexual development. This project takes an entertainment-education approach, evaluating the use of digitally-distributed entertainment videos to reach young men with this information.